{"id":4451,"date":"2020-03-23T23:15:15","date_gmt":"2020-03-23T15:15:15","guid":{"rendered":"https:\/\/www.opswatches.com\/?p=4451"},"modified":"2020-12-21T11:35:33","modified_gmt":"2020-12-21T03:35:33","slug":"%d0%ba%d0%b0%d0%ba-mvmt-%d1%87%d0%b0%d1%81%d1%8b-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d0%b8","status":"publish","type":"post","link":"https:\/\/opswatches.com\/ru\/%d0%ba%d0%b0%d0%ba-mvmt-%d1%87%d0%b0%d1%81%d1%8b-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d0%b8\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u0447\u0430\u0441\u044b MVMT"},"content":{"rendered":"<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The\nstory of MVMT has become a legend for millennials when we talk about\ncrowdfunding and the success of start-ups, so that it recently made them on 2017\nForbes 30 under 30 list. Since then, their continued growth has been based on\ntheir ability to take advantage of today&#8217;s social media driven start-up\nculture, which ultimately guides other aspiring future entrepreneurs who want\nto start their own watches business.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0413\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u0438\u0434\u0435\u0438 &nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;MVMT\nstarted with a simple problem,\u201d LaPlant recalls when the company was founded in\n2013. \u201cJack and I can&#8217;t find a stylish, well-made and affordable watch that\nanyone like us or a friend just out of the school. Most millennials can&#8217;t spend\n$500 or $1000 on a single watch. Although Jack and I are not watch nerds, we\nsee watches as a great crowd funding space, and we said \u201cwe can do this\u201d.<\/p>\n\n\n\n<p>\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0433\u043e \u0448\u0442\u0443\u0440\u043c\u0430 \u043e\u043d\u0438 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u043a \u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438. \u041e\u043d\u0438 \u043e\u0442\u0442\u0430\u0447\u0438\u0432\u0430\u043b\u0438 \u043c\u043e\u0434\u0443 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f \u043c\u0438\u043b\u043b\u0435\u043d\u0438\u0430\u043b\u043e\u0432 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0438\u0445 \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u044f \u0432 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u0447\u0430\u0441\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u043c\u043e\u0434\u043d\u044b\u0435, \u0447\u0435\u043c \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0447\u0430\u0441\u044b.<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u0437\u043d\u0430\u0432\u0430\u044f, \u0447\u0442\u043e \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043a \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044e \u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u0445, \u043e\u043d\u0438 \u0440\u0430\u0441\u0446\u0435\u043d\u0438\u043b\u0438 \u044d\u0442\u043e \u043a\u0430\u043a \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0447\u0430\u0441\u044b \u043f\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c \u0446\u0435\u043d\u0430\u043c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers-1024x357.jpg\" alt=\"\" class=\"wp-image-4498\" width=\"768\" height=\"268\" srcset=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers-1024x357.jpg 1024w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers-600x209.jpg 600w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers-300x104.jpg 300w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers-768x268.jpg 768w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/sell-watches-directly-to-consumers.jpg 1579w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>\u041c\u043d\u043e\u0433\u0438\u0435 \u0447\u0430\u0441\u044b \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0441\u0442\u043e\u044f\u0442 \u043e\u043a\u043e\u043b\u043e $300, \u043d\u043e \u0435\u0441\u043b\u0438 \u043e\u043d\u0438 \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0447\u0430\u0441\u043e\u0432, \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0446\u0435\u043d\u0443 \u043d\u0430 \u0434\u0432\u0435 \u0442\u0440\u0435\u0442\u0438, \u0441\u043d\u044f\u0432 \u043d\u0430\u0446\u0435\u043d\u043a\u0443 \u0441 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u044c\u044e\u0442\u043e\u0440\u043e\u0432 \u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0447\u0430\u0441\u044b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0430 <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Crowdfunding isn\u2019t a social media per se, but\nit\u2019s an important channel in MVMT\u2019s story and the way it happened is important\nboth in the early success of the company, but also in the way they handled\nother social media platforms later on.<\/p>\n\n\n\n<p>\u041d\u0435 \u0438\u043c\u0435\u044f \u043d\u0438\u043a\u0430\u043a\u0438\u0445 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438\u043b\u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0441\u0432\u043e\u0435\u0433\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u041a\u0430\u0441\u0441\u0430\u043d \u0438 \u041b\u0430\u041f\u043b\u0430\u043d\u0442\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0438\u0441\u044c \u0432 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433 \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u043d\u043e\u0432\u043e\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0435\u0439: \u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0435, \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0447\u0430\u0441\u044b \u043f\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0446\u0435\u043d\u0435.<\/p>\n\n\n\n<p>\u041e\u0434\u043d\u0430\u043a\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0439 \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0441\u0430\u0439\u0442&nbsp;<a href=\"http:\/\/kickstarter.com\">Kickstarter<\/a>, refused their pitch. And they didn\u2019t just refuse it once, they refused it TWO TIMES\u2026<\/p>\n\n\n\n<p>\u041e\u043d\u0438 \u0434\u0432\u0430\u0436\u0434\u044b \u043f\u043e\u0434\u0430\u043b\u0438 \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430 \u0437\u0430\u043f\u0443\u0441\u043a \u043d\u0430 Kickstarter, \u043d\u043e \u043e\u0431\u0430 \u0440\u0430\u0437\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043e\u0442\u043a\u0430\u0437. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d\u0438 \u0440\u0435\u0448\u0438\u043b\u0438 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u043a <a href=\"https:\/\/www.indiegogo.com\/\">Indiegogo<\/a>.<\/p>\n\n\n\n<p>\u041e\u043d\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438 \u0441\u0432\u043e\u044e \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u0443\u044e \u0446\u0435\u043b\u044c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 $15,000. \u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 50 \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043d\u0438 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 $200000 \u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e 3000 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u043e\u0432, \u0441\u0442\u0430\u0432 \u0432\u0442\u043e\u0440\u044b\u043c \u043c\u043e\u0434\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043d\u0430 Indiegogo \u043f\u043e \u043e\u0431\u044a\u0435\u043c\u0443 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 2013 \u0433\u043e\u0434\u0443.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding-1024x391.png\" alt=\"\" class=\"wp-image-4500\" width=\"768\" height=\"293\" srcset=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding-1024x391.png 1024w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding-600x229.png 600w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding-300x115.png 300w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding-768x293.png 768w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-indiegogo-crowdfunding.png 1869w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What\u2019s very important to understand here is that MVMT\u2019s founders were not a bad crowdfunding product as Kickstarter had suggested with their refusals, but they simply needed to find the&nbsp;right platform&nbsp;with the&nbsp;right audience&nbsp;for their product. Following the tips from MVMT founder:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reach out to family and friends from the start. Don\u2019t be\nafraid to talk to your great aunt\u2019s dentist \u2014 even the most far-reaching\ncontacts are often willing to help, whether by donating or sharing the project.<\/li><li>\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0446\u0435\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u043e. \u0422\u043e, \u0447\u0442\u043e \u0446\u0435\u043b\u044c \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u0430 \u0438\u043b\u0438 \u043f\u043e\u0447\u0442\u0438 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0430, \u0434\u0430\u0435\u0442 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0434\u0440\u0443\u0433\u0438\u043c, \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0449\u0438\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0436\u0435\u0440\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043e\u043d\u0438 \u0432\u0438\u0434\u044f\u0442, \u0447\u0442\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u0435\u0440\u0438\u043b\u0438 \u0432 \u043f\u0440\u043e\u0435\u043a\u0442.<\/li><li>Understand the landscape of the platform (whether\nKickstarter, IndieGoGo, or another). Each varies and it\u2019s important to\nunderstand the structure so you can maximize your campaign.<\/li><\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0438\u0441\u043a \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0447\u0430\u0441\u043e\u0432<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0443 \u0414\u0436\u0435\u0439\u043a\u0430 \u0438 \u041a\u0440\u0430\u043c\u0435\u0440\u0430 \u0431\u044b\u043b\u043e \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u0447\u0442\u043e\u0431\u044b <a href=\"https:\/\/opswatches.com\/8-steps-to-start-your-own-watch-brand\/\">\u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 MVMT<\/a>, \u043e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043d\u0430\u0439\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u0447\u0430\u0441\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u043f\u043b\u043e\u0442\u0438\u0442\u044c \u0432 \u0436\u0438\u0437\u043d\u044c \u0441\u0432\u043e\u044e \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0441\u043a\u0443\u044e \u0438\u0434\u0435\u044e. <\/p>\n\n\n\n<p>They found the right one they are happy\nto work with from 30 watch manufacturers.&nbsp;\u201cOnce you do find a watch manufacturer\nthat works and you gain momentum, other manufacturers will reach out to you.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory-1024x352.jpg\" alt=\"\u0447\u0430\u0441\u043e\u0432\u0430\u044f \u0444\u0430\u0431\u0440\u0438\u043a\u0430\" class=\"wp-image-4283\" width=\"768\" height=\"264\" srcset=\"https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory-1024x352.jpg 1024w, https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory-600x206.jpg 600w, https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory-300x103.jpg 300w, https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory-768x264.jpg 768w, https:\/\/opswatches.com\/wp-content\/uploads\/2019\/09\/watches-factory.jpg 1308w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption><em><a href=\"https:\/\/opswatches.com\">\u041c\u0430\u0441\u0442\u0435\u0440\u0441\u043a\u0430\u044f Ops Watches<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>\u0412\u043e\u0442 \u0442\u0430\u043a\u0436\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 MVMT \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 <a href=\"https:\/\/opswatches.com\"><strong>\u043d\u0430\u0434\u0435\u0436\u043d\u044b\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0447\u0430\u0441\u043e\u0432<\/strong><\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 \u0447\u0430\u0441\u043e\u0432\u044b\u043c \u0437\u0430\u0432\u043e\u0434\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043b\u043e\u0445\u043e \u043e\u0431\u0449\u0430\u0435\u0442\u0441\u044f. \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u044f\u0441\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0430.<\/li><li>\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0447\u0430\u0441\u043e\u0432\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c, \u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u044b. <\/li><li>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u043e\u0442 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0447\u0430\u0441\u043e\u0432. <\/li><\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0420\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0432 Instagram <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With a million\nfollowers, MVMT\u2019s Instagram account is a Millennial hotspot. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.instagram.com\/mvmt\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram-1024x517.png\" alt=\"\" class=\"wp-image-4462\" width=\"768\" height=\"388\" srcset=\"https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram-1024x517.png 1024w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram-600x303.png 600w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram-300x151.png 300w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram-768x388.png 768w, https:\/\/opswatches.com\/wp-content\/uploads\/2020\/03\/MVMT-watches-instagram.png 1411w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption><em>MVMT Instagram<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>On MVMT\u2019s Instagram, most of these pictures\nare featuring MVMT products, with some of the posts amassing up to 20k likes,\nalthough lacking some engagement in the comments section compared to the\noriginal posts on the influencer pages.<\/p>\n\n\n\n<p>\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f Instagram \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u044f\u043c\u043e \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0435 \u0441 \u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0435\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u0432\u0438\u0434\u044f\u0442. \u042d\u0442\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u043d\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432 Instagram, \u0447\u0442\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u044b\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0432 \u043d\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435.<\/p>\n\n\n\n<p>As MVMT\u2019s founders\nrecently told The New York Times, the brand\u2019s ethos is \u201cDress with intent, live\nwith purpose,\u201d and it\u2019s clear that the content they create, curate from\ncustomers, and share reflects that.<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0421\u043f\u0443\u0441\u0442\u044f \u0441\u0435\u043c\u044c \u043b\u0435\u0442 \u0447\u0430\u0441\u043e\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u0431\u043e\u043b\u0435\u0435 $150 \u043c\u043b\u043d \u0431\u0435\u0437 \u043a\u0430\u043a\u043e\u0433\u043e-\u043b\u0438\u0431\u043e \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0432\u0435\u043d\u0447\u0443\u0440\u043d\u043e\u0433\u043e \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430 \u0438\u043b\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0431\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0433\u0435\u043b\u043e\u0432. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0430\u043b\u0430 \u0431\u043e\u043b\u0435\u0435 1,5 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0447\u0430\u0441\u043e\u0432, \u0441\u043e\u043b\u043d\u0446\u0435\u0437\u0430\u0449\u0438\u0442\u043d\u044b\u0445 \u043e\u0447\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u043e\u0432 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 160 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u043c\u0438\u0440\u0430. \u0412 \u0430\u0432\u0433\u0443\u0441\u0442\u0435 2018 \u0433\u043e\u0434\u0430 Movado Group \u0440\u0435\u0448\u0438\u043b\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430 $300 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0441 \u0447\u0438\u0441\u0442\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e $170 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043b\u044f 27 \u0438 26-\u043b\u0435\u0442\u043d\u0438\u0445. <\/p>","protected":false},"excerpt":{"rendered":"<p>\u0418\u0441\u0442\u043e\u0440\u0438\u044f MVMT \u0441\u0442\u0430\u043b\u0430 \u043b\u0435\u0433\u0435\u043d\u0434\u043e\u0439 \u0434\u043b\u044f \u043c\u0438\u043b\u043b\u0435\u043d\u0438\u0430\u043b\u043e\u0432, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e \u043a\u0440\u0430\u0443\u0434\u0444\u0430\u043d\u0434\u0438\u043d\u0433\u0435 \u0438 \u0443\u0441\u043f\u0435\u0445\u0435 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432, \u0442\u0430\u043a \u0447\u0442\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u043e\u043d \u043f\u043e\u043f\u0430\u043b \u0432 \u0441\u043f\u0438\u0441\u043e\u043a Forbes 30 \u0434\u043e 30 \u043b\u0435\u0442 2017 \u0433\u043e\u0434\u0430. \u0421 \u0442\u0435\u0445 \u043f\u043e\u0440 \u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u0440\u043e\u0441\u0442 \u0431\u044b\u043b \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0435\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u0430\u044f [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[37,35,36,33],"class_list":["post-4451","post","type-post","status-publish","format-standard","hentry","category-watch-industry-posts","tag-crowdfunding","tag-custom-watch-manufacturer","tag-mvmt-watch-manufacturer","tag-watch-manufacturer"],"_links":{"self":[{"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/posts\/4451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/comments?post=4451"}],"version-history":[{"count":18,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/posts\/4451\/revisions"}],"predecessor-version":[{"id":4690,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/posts\/4451\/revisions\/4690"}],"wp:attachment":[{"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/media?parent=4451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/categories?post=4451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opswatches.com\/ru\/wp-json\/wp\/v2\/tags?post=4451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}