OEM (Original Equipment Manufacturing) refers to producing watches based on your custom design, specifications, and brand identity. You decide the look, feel, and features — we take care of the engineering and production.
Compared to ODM, which offers pre-designed models with light branding changes, OEM gives you full creative control. You can build a completely unique collection that reflects your vision, target audience, and market strategy.
If your goal is to build a recognizable, differentiated brand, OEM is the way to go.
| Feature | OEM | ODM |
| Design Ownership | Fully yours | Pre-made, limited changes |
| Uniqueness | 100% custom | Shared with others |
| Brand Control | Full branding, storytelling possible | Limited customization |
| Best For | Long-term brand building | Quick launch, low-budget entry |
No worries. Many of our clients start with a vision but no technical drawings or team.
You can:
Use AI tools (like Midjourney, Dall·E, or Canva AI) to create watch design mockups based on your descrition of the watch design ideas
Sketch your idea by hand or describe it clearly in writing
Share visual references (e.g. other watches you like)
We’ll refine your watch concept, turn it into production-ready technical drawings, and send you digital or physical samples for approval.
Our OEM capabilities cover everything you need to build a distinctive watch line:
Movement: Quartz, automatic, skeleton, mechanical from Japan or Switzerland
Case: Shape, size, material (stainless steel, titanium, bronze, ceramic, etc)
Glass: Sapphire, mineral, domed, anti-reflective coating…
Dial: Indexes, logo, texture, multi-layer, lume…
Strap: Leather, mesh, silicone, steel bracelet, nylon, FKM rubber…
Hands: Custom shapes, color, lume
Caseback: Logo engraving, see-through type, personalized inscriptions
Packaging: Custom boxes, warranty card, booklets, hang tags, QR codes
OPS Watches is a leading OEM watch manufacturer in China with over a decade of experience helping global clients turn ideas into reality. Whether you’re launching your first collection or expanding an existing brand, our OEM service gives you full control over product identity, quality, and customer experience.
In-house production – Factory-controlled quality & cost
Experienced engineering team – Technical support for complex designs
Strict QC – Multi-step inspection and optional third-party testing
Easy Communication – English-speaking and fast response
Global clients – Serving brands all over the world
Send us your sketch, AI-generated concept, or reference images. We’ll guide you through the rest.
We convert your idea into professional 2D & 3D technical drawings.
Get a real working sample with your branding and specs.
Upon your approval, we begin full-scale production with strict quality control.
Final inspection, tests, watch cleaning, final packing
We ship to your warehouse or fulfillment center worldwide.
We adapt to your needs, scale, and market. Whether you’re producing 100 pieces or 10,000, we have the infrastructure to support you. You can find our case study here.
High-end manufacturing partnerships
Starting online with a fresh identity
Expanding their catalog with watch collections
Branded gift watches for events or employees
Yes! You can send us AI-generated images, hand sketches, or references. We’ll help you develop full technical drawings.
Typically 100–300 pcs per model.
Sampling usually takes 35 working days, depending on complexity.
Minor adjustments are possible, though significant redesigns may incur extra cost.
Yes, we offer full customization from product to packaging.
Yes, we ship worldwide.