Do you have an idea for launching your own watch brand but feel discouraged by the competition, or unsure about the costs involved? The watch industry remains highly competitive, but with the right business strategy, you can establish a successful brand. When MVMT entered the market, many brands already existed, yet they built a business […]
A Practical Guide Using AI Starting a watch brand in 2026 is very different from what it was even five years ago. Traditional craftsmanship still matters, but today the speed, efficiency, and smart use of technology also play an important role. Thanks to AI tools, flexible manufacturing, and global e-commerce, independent founders and micro-brands can […]
If this question is asked in 2015, many different answers would be exist. But nowadays, no one thinks that smart watches can replace traditional watches. “Smart watches represent technology, and traditional watches represent craftsmanship. Technology can be outdated, but craftsmanship won’t.” said Jean-Claude Biver, CEO of Hublot. Smart watches have entered public’s awareness for nearly […]
Watch water resistance chart: Note: Every 10 meters depth will increase the pressure by 1 atm. The watch will easily burst when the pressure of the watch inside and outside is different, therefore watch manufacturers commonly use the pressure value to test the water resistant, BAR or ATM are used to indicate the available water […]