Do you have an idea for launching your own watch brand but feel discouraged by the competition, or unsure about the costs involved? The watch industry remains highly competitive, but with the right business strategy, you can establish a successful brand. When MVMT entered the market, many brands already existed, yet they built a business […]
Choosing the right movement is one of the most important decisions when developing a watch. The movement, often referred to as the “heart” of the watch, defines its precision, reliability, and overall quality. In this 2025 updated guide, we’ll take a closer look at the world’s top watch movement manufacturers and explore how their offerings […]
Watch water resistance chart: Note: Every 10 meters depth will increase the pressure by 1 atm. The watch will easily burst when the pressure of the watch inside and outside is different, therefore watch manufacturers commonly use the pressure value to test the water resistant, BAR or ATM are used to indicate the available water […]
Except for stainless steel, there are many other watch case materials out there, such as Titanium, carbon fiber, alloy, etc. No matter you are starting your watch business or going to buy a watch, watch case is one of the main feature for you to consider. Here we listed all popular watch case materials. With […]