Fake watches: Things you should know

I believe many people are familiar with fake watches. At present, the market is full of fake watches produced by even a small factory, and the market is also distributed with a 1:1 complete industrial chain from rough manufacturing to fine imitation, especially the real movement with fake watch case, which makes it difficult to […]

Start Your Own Watch Brand with AI in 2026

A Practical Guide Using AI Starting a watch brand in 2026 is very different from what it was even five years ago. Traditional craftsmanship still matters, but today the speed, efficiency, and smart use of technology also play an important role. Thanks to AI tools, flexible manufacturing, and global e-commerce, independent founders and micro-brands can […]

Sellita SW200 Movement: Comprehensive Guide

The Sellita SW200 movement is a high-quality automatic movement widely used in Swiss watchmaking. Known for its reliability, accuracy, and robustness, the SW200 is often seen as an alternative to the ETA 2824-2. This blog will explore the specifications and technical details of the Sellita SW200, along with user reviews and a comparison to similar [...]

A Comprehensive Guide to Watch Water Resistant

When watches first gained popularity in the early 1900s, water resistance was merely a distant dream. However, as the demand for waterproof timepieces grew, watch brands embarked on a quest to enhance the watch water resistance. Today, we take water resistance for granted, with most watches being safe from accidental water exposure in everyday life. [...]

Complete Introduction: Watch Hands Types

The clocks had only one hand to indicate the hours in the 15th century, and people could only roughly read the time. The British watchmaker Daniel Quare introduced the concept of the minute hand in 1691. Since the early pocket watches did not have a glass, and people need to adjust the time by moving […]