Complete Guide To Start Your Own Watch Brand (2025 updated)

Do you have an idea for launching your own watch brand but feel discouraged by the competition, or unsure about the costs involved? The watch industry remains highly competitive, but with the right business strategy, you can establish a successful brand. When MVMT entered the market, many brands already existed, yet they built a business […]

Top Chinese Watch Brands

When we start to talk about the best watches, there is no doubt all of them are from Swiss brands. Due to the lots of illegal replica watches and less quality, people are usually not comfortable of Chinese watch brands. However China is one of the center of watch manufacturing in the world. 80% watches […]

Most Used Watch Case Materials

Except for stainless steel, there are many other watch case materials out there, such as Titanium, carbon fiber, alloy, etc. No matter you are starting your watch business or going to buy a watch, watch case is one of the main feature for you to consider. Here we listed all popular watch case materials. With […]

A Comprehensive Guide to Watch Water Resistant

When watches first gained popularity in the early 1900s, water resistance was merely a distant dream. However, as the demand for waterproof timepieces grew, watch brands embarked on a quest to enhance the watch water resistance. Today, we take water resistance for granted, with most watches being safe from accidental water exposure in everyday life. [...]

All Things About Chronograph Watches

What is a chronograph watch? Chronograph watches have been around for nearly two centuries and they remain a popular watch option. However there is often some confusion about what exactly qualifies as a chronograph watch. A chronograph is essentially a stopwatch. It’s used to track the length of time of an event or occurrence. Chronograph […]